Prime Physiques LLC

Privacy Policy and Consumer Health Data Privacy Notice

Last Updated: September 7, 2026

This Privacy Policy and Consumer Health Data Privacy Notice (this “Policy”) describes how Prime Physiques LLC (“Prime Physiques,” “Company,” “we,” “us,” or “our”) collects, uses, retains, discloses, and otherwise processes Personal Information when an individual (“you” or “Consumer”) accesses or uses our websites, including https://primephysiques.net and https://macros.primephysiques.net, submits information through our forms or calculators, receives communications from us, purchases or uses our services, participates in a coaching program, or otherwise interacts with us (collectively, the “Services”).

This Policy includes our Consumer Health Data Privacy Notice (Section 7) and is intended to address applicable consumer privacy and consumer health data requirements, including Nevada law (NRS 603A) and other applicable state consumer health data statutes, to the extent such laws apply.

1. Notice at Collection

At or before the time of collection, Prime Physiques may collect the following categories of Personal Information:

• Identifiers and Contact Details: Legal name, email address, phone number, mailing address, and account login identifiers.
• Demographic & Profile Parameters: Age, biological sex, gender identity, and date of birth.
• Fitness, Nutrition & Body-Measurement Data (Consumer Health Data): Height, current weight, target weight, body composition measurements, physical activity level, exercise frequency, dietary preferences, food logs, daily calorie intake, and weight management objectives.
• Calculated & Derived Health Inferences: Total daily energy expenditure (TDEE), basal metabolic rate (BMR), target macronutrient splits, calculated protein goals, and personalized fitness recommendations.
• Commercial & Payment Information: Billing address, subscription history, transaction logs, and payment details (processed securely via Stripe).
• Account, Coaching & Communication Logs: Check-in responses, coaching notes, messaging history, client communications, appointment details, and customer service records.
• Media & Transformation Content: Progress photographs, videos, testimonials, client reviews, and transformation materials submitted directly or created during coaching services.
• Technical & Device Information: IP address, browser type, operating system, device identifiers, referring URLs, form activity, and usage logs.

We collect and use these categories of information to operate the Services; calculate personalized macronutrient and caloric reports; provide coaching and training services; manage client accounts, payments, and subscriptions; communicate regarding requested materials; send optional marketing communications where authorized; maintain security; prevent fraud; comply with legal obligations; and enforce our legal agreements.

Prime Physiques does not sell Consumer Health Data or Personal Information for monetary consideration. We retain each category of information only for as long as reasonably necessary to accomplish the purposes stated in this Policy, fulfill contractual obligations, comply with tax and statutory requirements, establish or defend legal claims, and protect the Services.

2. Scope and Controller

Prime Physiques LLC is the entity responsible for the Personal Information processed under this Policy. This Policy applies to all digital tools, websites, landing pages, forms, and coaching Services controlled by Prime Physiques. It does not govern the independent privacy practices of third-party websites, applications, platforms, or services that we do not control.

3. Definitions

For purposes of this Policy:

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identified or identifiable individual or household.

“Consumer Health Data” means Personal Information that is linked or reasonably linkable to a Consumer and identifies or may be used to identify, infer, or determine the Consumer’s past, present, or future physical or mental health status, bodily functions, measurements, health-related condition, activity, nutrition, fitness status, or use of health-related services, as defined by applicable law (including NRS 603A and other applicable state consumer health data statutes).

“Process” or “Processing” means any operation performed on Personal Information, whether or not by automated means, including collecting, accessing, retaining, using, analyzing, deriving, inferring, storing, transmitting, disclosing, deleting, or otherwise handling such information.

4. Categories of Information We Collect & How It Is Collected

4.1 Direct Information Ingestion

We collect Personal Information directly from you when you fill out forms, interact with our online macro calculator, register an account, purchase coaching programs, submit check-in forms, or communicate with our coaching team.

4.2 Macro Calculator Metrics & Health Data

When you utilize our macro calculator or intake forms, we collect:

• Age and biological sex or gender information;
• Height, current weight, target weight, and body composition parameters;
• Activity multipliers, daily movement levels, and exercise frequency;
• Dietary goals, calorie targets, macro splits, and food preferences; and
• Derived metabolic calculations (BMR, TDEE, macronutrient distributions).

4.3 Technical Execution & Service Architecture

To deliver instant calculations, automated reports, and coaching workflows, your data is processed through specialized software infrastructure:

• Form & Web Ingestion (Lovable & Typeform): Calculator inputs and web form submissions are ingested and hosted through Lovable and Typeform application interfaces.
• Algorithmic Report Generation (Claude / Anthropic API): To generate personalized report summaries, health metrics are transmitted via server-side API requests to Anthropic's Claude artificial intelligence model. Data sent through API calls is processed solely to execute calculations and generate text summaries. Anthropic does not retain or use your health data to train public artificial intelligence or machine learning models.
• Email Delivery & Communications (Mailchimp / Intuit): Your contact details and generated reports are transmitted to Mailchimp to deliver your output and manage opted-in email communications.
• Coaching & Check-in Platform (Trainerize): Client check-in responses, workout logs, body-weight tracking, and progress photos are stored and managed via Trainerize.
• Payment Infrastructure (Stripe): Payment transaction data is processed directly by Stripe. Prime Physiques does not store full payment card numbers on its servers.

5. Purposes For Which Information Is Processed

Prime Physiques processes Personal Information for the following business and commercial purposes:

• To operate, maintain, deliver, and secure the Services;
• To calculate calorie, macronutrient, protein, and energy expenditure metrics;
• To generate and deliver requested reports, coaching materials, and fitness recommendations;
• To establish, administer, and manage client accounts, subscriptions, and payment records;
• To schedule calls, conduct check-ins, and deliver coaching services through Trainerize;
• To send commercial communications, newsletters, educational content, and promotional offers where you have provided separate, explicit opt-in consent;
• To investigate, prevent, and respond to fraud, security incidents, or technical glitches; and
• To comply with legal, regulatory, tax, accounting, and contractual obligations.

6. Disclosure of Personal Information to Service Providers

We disclose Personal Information to authorized third-party service providers (data processors) strictly to deliver the Services. These providers include:

• Stripe (payment processing and subscription management);
• Trainerize (client portal, workout tracking, and coaching check-ins);
• Mailchimp (email delivery and contact management);
• Lovable & Typeform (form hosting and user interface execution);
• Anthropic / Claude API (algorithmic analysis and text report generation); and
• Professional advisers (lawyers, accountants, insurers) and hosting/database providers.

All service providers are contractually bound to process your information strictly according to our documented instructions and are prohibited from using your personal or health data for their own independent marketing, profiling, or data brokerage purposes. We do not sell personal information.

7. Consumer Health Data Privacy Notice

This Section 7 serves as Prime Physiques LLC’s dedicated Consumer Health Data Privacy Notice under Nevada SB 370 and other applicable state consumer health data statutes.

7.1 Categories of Consumer Health Data Collected

We collect age, biological sex or gender information, physical measurements (height, weight, body composition), activity levels, exercise history, dietary parameters, fitness goals, derived metabolic calculations (BMR, TDEE, macro targets), and health-related inferences drawn from intake forms.

7.2 Sources & Purpose of Health Data Processing

Consumer Health Data is collected directly from you via calculator forms, intake questionnaires, and coaching applications. We process Consumer Health Data strictly to generate and deliver your personalized macronutrient report, provide custom fitness coaching, and fulfill requested services. We do not collect or process Consumer Health Data for secondary marketing purposes without obtaining separate, explicit opt-in consent.

7.3 Data Processors & Software Restrictions

We share Consumer Health Data only with contracted processors necessary to run our platform (Lovable, Anthropic/Claude API, Mailchimp, Typeform, and Trainerize) pursuant to binding contracts consistent with applicable consumer health data law. Processors are strictly prohibited from using Consumer Health Data for independent commercial purposes, advertising profiling, or AI model training.

7.4 Prohibition on Sale, Retargeting Pixels, and Geofencing

• No Sales: Prime Physiques does not sell Consumer Health Data.
• No Retargeting Pixels: Third-party advertising retargeting pixels (e.g., Meta Pixel, Google Tag Manager) are disabled and prohibited from firing on pages where Consumer Health Data is submitted or displayed.
• No Geofencing: We do not deploy geofences around healthcare facilities to track or target consumers.

7.5 Consumer Health Data Rights & 45-Day Statutory SLA

Under applicable state consumer health data law, covered consumers possess specific statutory rights regarding their health metrics:

• Right to Confirm & Access: Confirm whether we are processing your health metrics and receive a copy of your data.
• Right to Withdraw Consent: Withdraw consent for the processing or sharing of your health metrics at any time.
• Right to Absolute Deletion: Request the permanent erasure of your Consumer Health Data from our active systems and backup archives. Upon receiving a verified deletion request, we will issue mandatory downstream deletion commands to all data processors (including Mailchimp, Typeform, Trainerize, and Lovable).

How to Exercise Your Health Data Rights

To submit a request to access, withdraw consent, or delete your health metrics, email jalendinardo@primephysiques.net with the subject line “Consumer Health Data Request.”

We will verify your identity and fulfill authenticated requests free of charge within 45 days. To appeal a decision regarding a request, email jalendinardo@primephysiques.net with the subject line “Privacy Appeal.”

8. Email and Marketing Communications

Enrolling in ongoing commercial marketing emails requires an unbundled, explicit opt-in selection on our forms. You may unsubscribe from marketing communications at any time by clicking the "Unsubscribe" link at the bottom of any email. Unsubscribing from marketing does not prevent us from sending essential transaction messages (such as delivery of a requested report, account notifications, or billing receipts).

9. Medical Disclaimer and HIPAA Status

Prime Physiques LLC provides fitness, nutrition, body-recomposition, and wellness coaching. Prime Physiques LLC is not a medical clinic, healthcare provider, or covered entity under the Health Insurance Portability and Accountability Act (HIPAA).

Calculations, macronutrient targets, and coaching outputs provided through the Services are for educational and informational purposes only and do not constitute medical advice, diagnosis, or treatment. You should consult a qualified physician before starting any diet or exercise program.

10. Media, Testimonials, and Transformation Content

Photographs, videos, written testimonials, reviews, and transformation materials provided by clients are processed and used in accordance with the Prime Physiques LLC Client Agreement, which includes a mandatory Media, Testimonial & Transformation Content License as a condition of service.

11. Data Retention, Security, and Incident Response

We implement reasonable administrative, physical, and technical safeguards designed to protect Personal Information against unauthorized access, destruction, or disclosure. Information is retained only as long as necessary to deliver services, comply with legal and tax obligations, resolve disputes, and enforce agreements.

Upon receiving a valid deletion request, health parameters are permanently erased from active production databases within 45 days. Following corporate relocation to Arizona, notice of unencrypted security breaches will be governed under applicable Arizona breach notification statutes (A.R.S. § 44-7501).

12. International Users

Prime Physiques is operated in the United States. If you access our Services from outside the United States, you acknowledge that your information will be transferred to and processed in the United States under local data protection standards.

13. Changes to This Policy

We may update this Privacy Policy and Consumer Health Data Privacy Notice from time to time. The updated version will be posted on this page with a revised "Last Updated" date. Continued use of the website or Services after changes are posted constitutes acceptance of the updated policy.

14. Contact Information

For privacy-related questions, data requests, or consumer rights enforcement, contact:

Prime Physiques LLC

Notices may be sent to our mailing address: Prime Physiques LLC, 4539 N 22nd St, Ste R, Phoenix, AZ 85016-4639

Email: jalendinardo@primephysiques.net

• General Privacy Inquiries: Subject line “Privacy Request”
• Consumer Health Data Rights: Subject line “Consumer Health Data Request”
• Rights Decision Appeals: Subject line “Privacy Appeal”